Many investors will be careful of various problems when investing in indoor sports trampoline park projects. When they make up their minds to do it, they will face many operational problems. The following is the editor's answer to what should be paid attention to before investing in a trampoline park?
1. Consumer positioning of trampoline venues:
The way of playing trampolines is more intense and more novel than the previous naughty castles.
The nature of trampoline sports determines that it is not only suitable for children to play.
Do a good job in adjusting the surrounding crowd structure and our main consumer groups, and do a good job in the market positioning of our indoor sports trampoline park.
2. Trampoline venue environment decoration:
The appearance of children's parks like indoor sports trampoline park should be more trendy, with personalized decorations and cool equipment.
The more prominent the theme of indoor sports trampoline park is, the more likely it is to become popular in many indoor sports trampoline park.
The more novel and personalized the product is, the more likely it is to become popular in today's new media era.
In addition, it is also important to consider the layout of the site, posters and the overall atmosphere of indoor sports trampoline park.
3. Do a good job in the opening of the trampoline hall:
It is very important to give consumers a good impression when trampoline park opens. A good start is half the success. Therefore, if the operation is good on the first day of opening, it can bring our popularity. Advertising planning and activities will work together to attract consumers' attention.
4. Do a good job in the customer service level of the trampoline hall;
Ii is also a service-oriented industry, with its own service level.
Impressing customers is also an important way to increase user stickiness.
Creating more added value with your own service level is much more real than overwhelming advertising.
After talking about what we need to implement before investing, we also summarize the four major misunderstandings that we should pay attention to when investing:
Misunderstanding 1: The same trampoline equipment has different prices:
Indoor sports trampoline park investment is not a small amount, and many investors will shop around, which is very normal and worth understanding. There is always a big difference in the price of trampoline equipment, and some investors will choose the cheapest trampoline manufacturer. Little do they know that the trampoline equipment that looks the same on the surface actually has a lot of secrets. For example, whether the raw materials of the equipment are environmentally friendly, whether the thickness and flexibility of the raw materials guarantee safety, whether the production process is standardized, etc., these problems are not easy for investors to see with the naked eye. Quoting an old Chinese saying: There is no good product at a cheap price, and good products are not cheap! Indoor sports trampoline park equipment can be said to be not cheap and good, and investors should compare from the perspective of cost performance. Cheap equipment is not guaranteed, and it breaks down every few days. Not only is it time-consuming and laborious to repair, but if it affects the physical and mental health of customers due to safety issues, it is not worth the loss.
Misconception 2: The more amusement equipment in the trampoline hall, the better:
In fact, the best site planning is appropriate. Of course, more equipment can indeed attract customers to stay longer, but it must also be reasonably matched according to the size of the venue to ensure that each equipment has enough play space, that is, to ensure that customers experience the integrity of each project. In addition, in order to meet the requirements of investors to enrich the project, some manufacturers fill the entire venue with equipment without leaving aisles. However, they do not know that reserving aisles for each device for tourists to watch can attract customers' interest and increase profits. If you just add equipment without reserving space, it will only give customers a sense of disorder and congestion, affecting the play experience. It is understandable to pay attention to the richness of equipment, but this is by no means the full connotation of the core competitiveness of indoor sports trampoline park.
Misconception 3: You must have the most popular online celebrity trampoline project recently:
Some trampoline hall investors will fall into such a misunderstanding, blindly follow the trend, and choose whatever amusement project is popular recently. In fact, according to the size and positioning of the venue, some recent popular projects May not be suitable, so you must know how to give them up! In addition, sometimes due to the industrial agglomeration effect, if the amusement projects operated are too similar, it will cause unnecessary competition and divide your own customer base. Generally, the amusement equipment of indoor sports trampoline park will not be replaced in the short term after opening. In this period, the playability, safety and novelty of the venue are particularly important. If the market research and venue theme can be fully carried out before the opening of indoor sports trampoline park, the differentiated advantages of the venue will be obvious. Therefore, in the face of a wide range of amusement projects on the market, operators should not only observe whether they are novel, but also understand the market situation, and combine it with their own situation to open an indoor sports trampoline park that is suitable for local amusement needs.
Misconception 4: indoor sports trampoline park franchise and operation services are unnecessary:
For some self-confident investors, they think that the operation guidance and training proposed by the franchise indoor sports trampoline park brand are "empty tricks" to raise prices. Little do they know that there are many things and processes to go through to open an indoor sports trampoline park. Joining a powerful indoor sports trampoline park brand is a hassle-free, labor-saving, worry-free and quick profit-making thing. If an indoor sports trampoline park can be better and more outstanding than other trampoline halls in terms of site design, project integration, lighting application, decorative elements, material selection, etc., then this indoor sports trampoline park will have a 50% higher chance of profit than others! A strong brand design and operation management team can provide you with excellent design solutions and a variety of trampoline hall marketing plans and strategies, and can have a calm mind and market analysis capabilities at any time.
Investing in indoor sports trampoline park must be done to observe and analyze the market, compare the quality and price of equipment in all aspects, require and analyze whether the site planning and design are reasonable, choose a professional operation team, and rationally continue to operate! If you need, you can contact us golden childhood, and our team will provide you with some reference suggestions!
